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MARKET INTELLIGENCE

We provide comprehensive market research and consumer insights on opportunities in Africa. Our team of experts leverage cutting-edge research methodologies and a wealth of industry knowledge to deliver actionable insights that drive informed decisions.
 
Whether you're looking to better understand your target audience, assess the viability of a new product and market, or analyse the competition, Welcome2Africa International (W2A) research has the expertise and experience to help. We believe in going above and beyond for our clients, and we are dedicated to providing exceptional customer service and building long-term relationships.

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METHODOLOGIES

We believe that the right methodology is key to delivering high-quality research that meets or exceeds industry standards. That's why we use a variety of research methodologies
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SURVEYS

We use this method to gather information from a large  sample of participants in the course of our research studies to gather quantitative and qualitative data and  deliver insights that inform our client's decision-making.

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FOCUS GROUPS

Focus groups allow us to gather qualitative data from a  small group of agricultural participants, gather in-depth 
insights into consumer attitudes, behaviours, and preferences 

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DESK RESEARCH

Our desk research involves the analysis of secondary data sources such as market reports, industry publications, and government statistics.

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ETHNOGRAPHIC RESEARCH 

Our ethnographic research services allow us to gather qualitative data from 
observation and interaction with agricultural consumers in their natural environments. 

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EXPERT INTERVIEWS

Our expert interviews allow us to gather 
data from industry experts and thought 
leaders. We use expert interviews to 
gather data on market trends, industry 
dynamics, and competitor activity.

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