Agenda | Welcome2Africa

Agenda

Arab–Africa Trade Bridges (AATB) B2B Matchmaking Event in the Agribusiness Sector

Theme: Catalyzing Arab–Africa Partnership: Unlocking New Frontiers in Agrifood Trade and Investments

DAY 1: Thursday, November 27, 2025

Time	Activity	Description / Objective
2:00 – 2:15 PM	Registration & Welcome Coffee	Participants arrive, complete registration, and network briefly before the formal opening.
2:15 – 2:25 PM	Welcome Remarks (W2A International)	Opening address by Bamidele Seun Owoola, CEO of Welcome2Africa International, welcoming delegates and outlining the forum’s objectives.
2:25 – 2:35 PM	Introductory Remarks (AATB & ITFC Representatives)	Brief statements highlighting AATB’s role in promoting Arab–Africa agrifood cooperation and ITFC’s contribution to trade facilitation.
2:35 – 2:45 PM	Program Overview & B2B Guidelines	Overview of the matchmaking format, meeting flow, and facilitation process.
2:45 – 4:30 PM	B2B Matchmaking Session	One structured matchmaking session between agrifood exporters, importers, financiers, and logistics providers focused on concrete trade and investment leads.
4:30 – 4:50 PM	Networking Coffee Break	Light refreshments and informal networking among delegates and facilitators.
4:50 – 5:20 PM	Daily Wrap-Up & Summary Notes	Moderator provides a concise summary of key outcomes, next steps, and follow-up commitments.
7:00 – 9:30 PM	Reception & Networking Dinner (Hosted by AATB & W2A)	Evening reception offering a relaxed atmosphere for delegates to deepen connections and explore partnership opportunities.

Event Structure & Agenda

DAY 2: Friday, November 28, 2025

Time	Activity	Description / Objective
08:00 – 09:00am	Registration & Welcome Coffee	Participants arrive, complete registration, and network informally before the sessions commence.
09:00 – 09:10am	Opening Recap (W2A International)	Emmanuel Owoicho provides a brief recap of Day 1 outcomes and objectives for Day 2 sessions.
09:10 – 09:20am	Program Overview & B2B Guidelines	Introduction of matchmaking format, meeting schedule, and session facilitation process.
09:20 – 10:50am	B2B Matchmaking Session I	One-on-one, pre-arranged meetings between agrifood exporters, importers, financiers, and logistics providers.
10:50 – 11:10am	Networking Coffee Break	Light refreshments and informal networking between sessions.
11:10am – 1:20pm	B2B Matchmaking Session II	Continuation of structured meetings focusing on trade and investment opportunities within the agrifood value chain.
1:20 – 2:20pm	Networking Lunch	Open networking lunch for participants to consolidate leads and informal discussions.
2:20 – 4:20pm	B2B Matchmaking Session III	Extended matchmaking meetings to accommodate specific bilateral discussions and potential deal follow-ups.
4:20 – 4:50pm	Daily Wrap-Up & Summary Notes	Moderator summarizes key outcomes from the day’s meetings and next steps for follow-up.
4:50 – 5:40pm	Presentations of Importers and Exporters	A spotlight session where selected importers and exporters showcase their products, trade interests, and partnership opportunities.