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What to expect from the AATB B2B Matchmaking Event 2025
0
$
M
in trade and investment deals
0
+
Arab-Africa Importers and Exporters
0
+
Trade Financiers and Investors
Focus Value Chains in the Agricultural Space
Agri-Tech and Input
Cocoa & Derivatives
Oilseeds & Nuts
Cereals & Pulses
Fruits & Beverages
Processed Foods & Consumer Goods
Livestock
Spices & Botanicals
Background
The agrifood sector represents one of the most
dynamic avenues for strengthening Arab–Africa
economic cooperation, yet it remains significantly
underleveraged. While trade between both regions
exceeded $64 billion in 2022, the majority of this
value was concentrated in extractives, leaving
immense untapped potential within agriculture
and food systems.
In recognition of this opportunity, the Arab Africa Trade
Bridges (AATB) Program, in collaboration
with the International Islamic Trade Finance
Corporation (ITFC) and Welcome2Afrca International,
is organizing a high-level B2B Matchmaking Event
in Abuja, Nigeria, the largest economy in Africa and one of the continent’s leading Agribusiness producers.
This event will serve as a strategic platform to connect Agribusiness enterprises, investors,
financiers, and policymakers from Arab and African countries, fostering direct trade linkages,
investment deals, and technology partnerships that advance shared prosperity and food security

Event
Overview
The AATB B2B Matchmaking Event in the Agribusiness Sector is a two-day high-impact convening
designed to build bridges between Arab and African agribusiness ecosystems through
structured business-to-business (B2B) matchmaking, curated networking sessions,
investment showcases, and thematic discussions.
The event is designed to go beyond networking, it aims to convert connections into
transactions, knowledge into partnerships, and dialogues into tangible deals that support
inclusive and sustainable agrifood growth.
Objectives
To catalyze cross-border trade and investment flows in the Agribusiness sector between Arab and
African countries through structured matchmaking and business facilitation.
01
Facilitate structured matchmaking sessions between 80+ agrifood companies from Arab and African countries.
02
Generate $20–30 million in trade deals across key commodities.
03
Strengthen institutional linkages between trade promotion bodies, chambers of commerce, and agribusiness associations.
04
Showcase agritech and value chain innovations that enhance competitiveness and sustainability.
05
Promote inclusive participation of women- and youth-led agribusinesses.
06
Establish a post-event monitoring and digital engagement platform to track deals and sustain collaboration.
Target
Participants
UAE Agro-Importers & Exporters
Africa Agro-Importers & Exporters
(Morocco, Egypt, Senegal, Tunisia, Cameroon, Togo)
Africa Agro-Importers & Exporters
(Benin, Mauritania, Nigeria, Cote d’Ivoire, Burkina Faso)
About Arab Africa Trade Bridges (AATB) Program:
The Arab Africa Trade Bridges (AATB) program is an initiative aimed at promoting trade and investment between Arab and African countries. The program seeks to enhance economic cooperation, strengthen business ties, and facilitate trade and investment flows between the two regions.
The AATB program was launched to address the untapped potential and opportunities for collaboration between Arab countries and African nations. It recognizes the shared cultural, historical, and economic ties between Arab and African regions and aims to leverage these connections to boost bilateral trade and investment.
The program focuses on various sectors of mutual interest, including agriculture, infrastructure development, energy, manufacturing, services, and technology. It facilitates business networking, knowledge sharing, and capacity-building initiatives to support entrepreneurs, investors, and businesses seeking to engage in cross-border
trade and investment.
By providing a platform for dialogue, matchmaking, and collaboration, the AATB program aims to bridge the gap between Arab and African markets, promote cultural exchange, and foster sustainable economic development. It works closely with governments, private sector entities, trade associations, and development organizations to create an enabling environment for trade and investment activities.
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Facilitating Trade and Investment in Africa
London
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Nigeria
7 Dakala Street, Wuse II, Abuja,
Federal Capital Territory.
Nigeria.
Contact us
General Information
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Investment Related Information
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