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Arab–Africa

Trade Bridges (AATB)

5th B2B Matchmaking Event in the Agribusiness Sector

Theme: Catalyzing Arab–Africa Partnership:
Unlocking New Frontiers in Agrifood Trade and Investments

Transcorp Hilton,

Abuja, Nigeria

27th - 28th November, 2025

Our Partners

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What to expect from the AATB B2B Matchmaking Event 2025

0

$

M

in trade and investment deals

0

+

Arab-Africa Importers and Exporters

0

+

Trade Financiers and Investors

Focus Value Chains in the Agricultural Space

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Agri-Tech and Input

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Cocoa & Derivatives

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Oilseeds & Nuts

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Cereals & Pulses

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Fruits & Beverages

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Processed Foods & Consumer Goods

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Livestock

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Spices & Botanicals

Background

The agrifood sector represents one of the most

dynamic avenues for strengthening Arab–Africa

economic cooperation, yet it remains significantly

underleveraged. While trade between both regions

exceeded $64 billion in 2022, the majority of this

value was concentrated in extractives, leaving

immense untapped potential within agriculture

and food systems.

 

In recognition of this opportunity, the Arab Africa Trade

Bridges (AATB) Program, in collaboration

with the International Islamic Trade Finance

Corporation (ITFC) and Welcome2Afrca International,

is organizing a high-level B2B Matchmaking Event

in Abuja, Nigeria, the largest economy in Africa and one of the continent’s leading Agribusiness producers.

This event will serve as a strategic platform to connect Agribusiness enterprises, investors,

financiers, and policymakers from Arab and African countries, fostering direct trade linkages,

investment deals, and technology partnerships that advance shared prosperity and food security

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Event
Overview

The AATB B2B Matchmaking Event in the Agribusiness Sector is a two-day high-impact convening

designed to build bridges between Arab and African agribusiness ecosystems through

structured business-to-business (B2B) matchmaking, curated networking sessions,

investment showcases, and thematic discussions.

 

The event is designed to go beyond networking, it aims to convert connections into

transactions, knowledge into partnerships, and dialogues into tangible deals that support

inclusive and sustainable agrifood growth.

Objectives

To catalyze cross-border trade and investment flows in the Agribusiness sector between Arab and

African countries through structured matchmaking and business facilitation.

01

Facilitate structured matchmaking sessions between 80+ agrifood companies from Arab and African countries.

02

Generate $20–30 million in trade deals across key commodities. 

03

Strengthen institutional linkages between trade promotion bodies, chambers of commerce, and agribusiness associations.

04

Showcase agritech and value chain innovations that enhance competitiveness and sustainability.

05

Promote inclusive participation of women- and youth-led agribusinesses.

06

Establish a post-event monitoring and digital engagement platform to track deals and sustain collaboration.

Target
Participants

UAE Agro-Importers & Exporters

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ 

Africa Agro-Importers & Exporters 
(Morocco, Egypt, Senegal, Tunisia, Cameroon, Togo)

Africa Agro-Importers & Exporters
(Benin, Mauritania, Nigeria, Cote d’Ivoire, Burkina Faso)

About Arab Africa Trade Bridges (AATB) Program:

The Arab Africa Trade Bridges (AATB) program is an initiative aimed at promoting trade and investment between Arab and African countries. The program seeks to enhance economic cooperation, strengthen business ties, and facilitate trade and investment flows between the two regions. 
 

The AATB program was launched to address the untapped potential and opportunities for collaboration between Arab countries and African nations. It recognizes the shared cultural, historical, and economic ties between Arab and African regions and aims to leverage these connections to boost bilateral trade and investment. 
 

The program focuses on various sectors of mutual interest, including agriculture, infrastructure development, energy, manufacturing, services, and technology. It facilitates business networking, knowledge sharing, and capacity-building initiatives to support entrepreneurs, investors, and businesses seeking to engage in cross-border 
trade and investment. 

 

By providing a platform for dialogue, matchmaking, and collaboration, the AATB program aims to bridge the gap between Arab and African markets, promote cultural exchange, and foster sustainable economic development. It works closely with governments, private sector entities, trade associations, and development organizations to create an enabling environment for trade and investment activities.

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Facilitating Trade and Investment in Africa

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London

 

85 Great Portland Street, First Floor, London, W1W 7LT

Nigeria

7 Dakala Street, Wuse II,  Abuja,
Federal Capital Territory.
Nigeria
.

Contact us

 

General Information

Call: +234 903 410 5969 | +447418375050

Email: info@welcome2africaint.com

Investment Related Information

Email: investment@welcome2africaint.com

Copyrights © 2025 - Welcome2Africa International

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